Strategy is deciding where we will compete, and how we will win.
We start at the beginning and neither the market nor the product are fixed in stone until your offer is validated.
Hi, I’m Steve. The founder of The Conversion Co.
I’ve spent most of my career working in marketing agencies.
I’ve started 3 of them, sold one, exited another after investment.
The third one...?
You’re looking at it right now, and it’s not like the others.
Because marketing agencies have a weak reputation at best, and it stems from one problem.
Marketing agencies have a problem because most of them aren't really marketing agencies.
They're advertising agencies.
And advertising agencies assume that the job of creating a product that the market wants has already been done.
Marketing starts before all that. It starts with the market.
It looks for what the market wants, and it creates offers that will (hopefully) sell.
Only once that step is done does the job of finding more customers begin.
Successful advertising agencies "pick winners".
They only work on proven offers, often doing no more than bringing an existing brand back to life again.
It creates a virtuous circle.
They get more wins, their reputation goes up, and they can afford to be even more picky about who they work with.
We don't want to just ride on another business' coat-tails. We want to be a part of its success.
I believe that to call yourself a marketer, you need to do more than just press buttons inside Facebook's ad manager.
You need to make sure the market wants what you're selling
That's why we developed The Anchor Position as the start of our methodology.
Before we start talking about systems to scale, we make sure you have an offer that people don't just want, but actively need.
And we make sure that that you're putting it front of the right people, in the right way.
We have 3 rules for each project we take on.
We don't engage with any client until we feel they're ready to work together in a way that won't compromise these values.