The Conversion Blog

Creating content that converts for expert businesses

The Beginners Guide to Running a Successful Webinar Campaign

Learn to activate prospects into sales conversations at scale.

How the third client makes or Breaks your Business

Small businesses stay small, because in the short term they aren’t brave enough with the cut...

Solving the problem of what to write in your emails.

We’ve all been there, staring at a blinking cursor on a blank screen.

A better workflow for writing email campaigns.

I like writing emails, but I hate email editors.

Using Udemy as part of your online course strategy.

Udemy is a huge player in the online courses market – akin to Amazon in retail, but a lot of...

Trading Places – A tale of 2 Ad Campaigns

It’s very, very rare for a business to share data of this detail, so listen up, you might not...

How to get more Twitter Followers

I write this on the brink of getting Twitter 1,000 followers – putting me in the top 2% of...

Using quiz funnels for qualified lead generation

I’ve done a few of these and here are a few things we’ve found through testing different steps...

The Minimum Viable Funnel

This is a quote from a trainer in a business group I'm a member of that sums up how most...

Positioning Your Product

Let’s start this assuming you’re read my other posts and that we know our market, and the niche...

Finding Better Markets

A couple of years back, a course teacher approached me with a major problem.

My 12 Best Conversion Tips in 2019

There are a million and one things you can tweak and test in any funnel, but from over 2 decades of...

The quickest route to higher conversions I’ve ever seen.

Let’s leave aside all the tricks and tactics, the maze of funnel patterns and all the other...

Say no like a pro

Warren Buffet has an excellent saying that explains his success at picking winners.

My Morning Routine

Setting a morning routine is one of the biggest productivity boosters for the least effort that I...

Using Scorecard Marketing for Lead Generation

I’m guessing you’ve seen one of the hundreds of pseudo-personality-tests out there on Facebook?...

MRR Mistakes of Membership Sites

It’s not me, it’s EU.

4 big things that $million-dollar funnels have in place, that you don’t

How to get more people to reengage with your emails

Are your tests practiced drills, or wild swings?

So you didn’t “hit it out of the park” on your first attempt? Well surprise surprise.

Online Course Software for Startup Training Businesses in 2018

I seem to be answering questions about this on at least a weekly basis at the moment, so this is my...

When should you start testing?

Ask a question in any digital marketing group and somewhere in the list of somewhat unhelpful...

Offer, List, Creative. Which One Wins?

Offer List Creative

Why people buy online courses

A while back I used to run a marketing course for a well known training organisation in the UK.

When to make a 1% change

Yesterday I talked about things that go wrong as you scale.

When the one in a million shot happens every month.

One day a few days after I started a new job a rather irate man turned up at our office carrying...

Would a fireman give you an ebook?

A lot of copywriters talk about “burning house problems”.

The 4 point empathy map of a billion dollar newsletter business

One of my favourite podcasts is Kevin Roger’s The Truth about Marketing, and this has to be my...

An orangutan’s lesson in pitching

My mother was a teacher, and then a college principal. Her college was in the same small town...

Building a successful Facebook Campaign

If your business does something other than do marketing for other people, this is for you….

The worst headline in the world

The great David Ogilvy once wrote:

Buyers are your hottest prospects. How to keep them that way.

If there are two big opportunities to sell that most businesses miss, one of them is after...

Discover competition, demand and revenues for your online course, before you create it.

The biggest reason for failure I see with people launching online courses is that they hit the...

Udemy releases insights tool to help course creators predict competition & demand.

How an 18 year old barman discovered split testing before the internet was even invented.

Way back in 1989 – a full year before the invention of the World Wide Web, a lanky 18 year-old...

How to get your customers to empty their pockets without blinking

See that receipt? That’s a £3.39 coffee.

Why your SEO is leaving you in a sticky mess, and how to fix it.

If website traffic was cake, SEO would be like the cherry on the cake. Not the cake itself.

Get off the fence and start buying customers.

Another question from one of my Foundation Funnel customers.

On Pricing…

Pricing is a question that comes up all the time, whether I’m talking to private clients about...

Why You Should A/B Test Everything

Raising the bar on Facebook video

Facebook video has a couple of peculiarities which you can exploit for better engagement:

Rapid product research techniques

Optimising for feedback

I love the internet, it’s given me freedom, a living, and some amazing, if oddball, friends. But...

Are you ready to teach what you know?

Chris Batcheller webinar sign-up critique

[Transcript]

How can I use affiliate marketing in my business?

Without data you’re just another person with an opinion.

Marketing vs Manipulation

The Foundation Funnel – Course testers needed

Good morning my caffeinated friends,

What to sell next

End-To-End funnel tracking using Amplitude.com

A walkthrough of where we can push data from our funnel to Amplitude, to track from end-to end and...

What is a marketing funnel?

Websites vs Funnels

Transcript:

Hi, this is Stephen Pratley, and today I’m going to help you understand the...

4 Steps To Grow An Automated Business

Yesterday we published a simple infographic to help people struggling with their websites to...

What can our Olympians teach us about marketing automation?

Last night I, and a fair chunk of the world’s cycling fans, bit our fingernails down to bloody...

New Course Preview: Marketing Automation with Mautic

Update: The Mautic course is now live on Udemy at this link

How to choose a small business email marketing system

I’ve heard, and tried to answer the same question more times than I’ve had haircuts:

Testing your best headlines with Google Analytics Experiments

Transcript:

Pushing data from our Forge landing page into an ActiveCampaign email autoresponder.

How to evaluate your website

Creating A Survey Funnel With Gravity Forms

Open the survey

Authority building for geniuses and why you should get your first clients from Moe’s Tavern

There seems to be a common narrative in a lot of online marketing at the moment. The “rags to...

Bond Halbert’s 5 Step Launch Campaign Formula

Most of what I wrote is emails giving tips, and usually showing the way to a product, workshop or...

Email Marketing 101 Workshop with Kingston Chamber of Commerce

Book On Eventbrite.

Email Marketing Primer

Slides

How I Produce Daily Email Campaigns in Under 20 Minutes

Links in the Video

ActiveCampaign – Email Marketing and Automation at an affordable price

Three Questions You Must Answer About Your Product

Transcript

Hi, this is Steve Pratley and this is another short edition of the Automatic Business...

Why the worst place to sell a book is in a bookshop

Tim Ferris was talking to me today about a major catastrophe that almost scuppered his second book...

Questions to ask in your first emails

Transcript:

Hi, this is Steve Pratley here with another marketing quick tip.

5 places to spread your videos for more reach

Video is a real must-have part of any information business’ arsenal these days. I know it can take...

Todd Brown’s Funnel Training for Russell Brunson

An incredibly tightly packed presentation on an affiliate marketing funnel. Most of the theory of...

Traffic Hacking – Using SimilarWeb.com to uncover new niches and potential traffic sources

Links in this video:

What’s going on in your prospect’s head?

Transcript:

Hi, this is Stephen Pratley, and this is the Automatic Business show.

How many leads do your campaigns leave behind?

Transcript:

WorldVision A/B test shows the power of a story in landing page design.

A great example of a radical redesign, pitching the often used, rarely tested homepage “sliders”...

21 Ways to grow your email list (infographic)

Google leaks new “custom audiences” for better targetting

Following in the footsteps of Facebook and Twitter, Google has leaked news of its own “custom...

A surprising split test on mobile page design

For anyone who doubts the worth of testing new designs on their website or emails, take a look at ...

How to use the Net Promoter Review Scores to drive more business.

Reviews are seriously under-used in business, and for a sad reason. Because most businesses first...

The Art of Cold Email

Don’t confuse cold email approaches with spam. A well-researched contact with a good reason that...

The Psychology Of Cold Email Prospecting

Cold emails are an absolute no-no in bulk email marketing, but in B2B sales they can be as much of...

How Office 365’s Clutter Tab will affect B2B email marketing

Microsoft have followed in Gmail’s footsteps by moving their users promotional emails into a...

Zapier on Automating Lead Generation

This is a great post form Zapier on automating your lead generation processes:

Reactivation email campaigns – Bringing customers back legally & profitably

This morning I got a rather naughty email campaign from Cordings – a respectable country clothing...

Great “Under The Hood” Email Campaign by Vertical Leap

Search agencies have something of a reputation problem.

How to squeeze more leads from your advertising campaigns

Wasn’t this easier a few years back?

Using Personas In Ecommerce Website Design

(Originally published on the Shine Marketing website)

Using standard ad blocks in website designs

Having just splashed out on a ‘professional’ site design for a new reviews blog, I’ve just spent...

How to use Video with an email campaign

Using video online is an excellent way to capture the imagination of your readers and get your...

Building your email marketing list

It might seem like we’re approaching the process of email marketing somewhat arse-about-face, but...

Don’t like writing? Try hands-free blogging

Lots of times at events I meet people who are obviously very knowledgeable about their subject and...

Useful WordPress plugins for discount code and competition sites

An ongoing problem for owners of discount code websites and competition sites, is merchants who...

TradeTracker launches affiliate network into UK

In the last few weeks Shine Marketing has begun working with Shoestring.co.uk – a long haul...

Redesigning your blog? 5 things to consider.

I just saw a post on Kieron Donoghue’s affiliate marketing blog that he’s going through a redesign...

I found the key to $400 CPM from AdSense Revenues

I’ve been looking at some new ways of building very niche, often local, sites that convert well in...

Google to buy Feedburner

Google is reportedly looking at buying Feedburner for a reputed $100m dollar as an route to get in...

A newly revamped PR blog

I’ve just launched a new online PR blog for immediate future, my first totally custom WordPress...

Google Optimiser – Rubbish

This has to be the most useless service Google have come up with yet.

WP text ads on trial

Thought I’d have a bit of a play with this plugin for selling ads off my blog. It’s just an...

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